Content Marketing Series Topics (Click To See Topics)

Intro

Part 1: Using Your Uniqueness to Fuel the Fire For Your Content Journey

  1. How To Create Originality and Authenticity
  2. How to Use Your “Why” to Fuel You
  3. 3 Ways to Embrace Your Vision
  4. How Your Purpose is the Glue in Your Content
  5. Why Your Values and Needs Are Required To Create a Solid Foundation
  6. Posting with Purpose (intention) Part I - How to Maintain A Congruent Message

Part 2: Finding Rhythm, Flow & Ease

  1. Take the guessing game out of your “plan"
  2. Being Consistent
  3. Creating a Strategy
  4. Choosing a Channel That Works For You
  5. Posting with Purpose Part II (observation) - Looking at the Bigger Picture
  6. Choosing Topics
  7. Scheduling

Part 3: From Inspiration to Fun Action

  1. How to Move Forward When You Aren't Tech Savvy
  2. Making It Easy On Yourself - Creating Systems, leveraging tools and mentors
  3. Finding Your Confidence in Creating Content
  4. Harnessing What You Know To Provide Killer Value
  5. Posting with Purpose Part III (application) - Using Your Uniqueness to Your Advantage
  6. Seriously… What The Heck Do You Say?

Part 4: Captivating Your “Cult” Community

  1. Knowing How to Talk to Your Audience
  2. Connecting with the Audience
  3. Creating Relationships
  4. Encouraging Interaction
  5. Harnessing the Human Connection (Personally Contacting)
  6. Collaborating to Grow Exponentially

Conclusion

BONUS Topics

  1. Dealing with Haters

How To Embrace Your Vision

I remember training for the Honolulu marathon in 2002 while living in San Francisco.

Training was a lot harder than the actual race itself.

Running up and down those hills and through Golden Gate Park seemed endless for those few months.

I was raising money for the AIDS foundation and that helped fuel me.

But, I also needed something to pull me forward. I had to constantly envision me finishing.

I knew that by finishing I wasn’t only accomplishing my personal goal, but I knew it also was to support those who needed my help.

I had to not only create a vision of what I wanted in the end (which obviously was finishing the darn race), but I also had to embrace my vision of finishing the race by creating the best ways to get me to finish.

When it comes to content and creating information through text, images, videos, audio… you still need to create a vision.

 

3 Ways to Embrace Your Vision

 

(ONE) The best way to embrace your vision is to create a mission.

See… it’s not unlike having a business plan.

You need a vision and a mission for your content, just like you would for your business and your business plan.

Let me give you a couple examples..

I’ll give you an example related to the Honolulu Marathon experience and also one related to my vision with my content for Courageously Free.

1.) Honolulu Marathon

It’s obvious that my vision was to complete the raise. I didn’t care how long it would take (well, I kind of did, but I wasn’t completely married to the idea of being super fast).

In my mind I saw the finish line and visualized me crossing it… even as I was training.

How was I going to get there?

Well.. I had to put in the hours beforehand so that my body was conditioned to actually get to the end of 26.2miles/ 42.2 km.

I needed a plan in place each week with different programs several times a week whether it was a short fast run, medium run, slow paced long distance, or cross training.

And.. because it was my first time, training with a group was super helpful.

I knew that my goal was to finish.

To satisfy my goal I had to train.

I knew that my approach to train would be to take part in different programs per week to progressively get me closer to being able to physically run/walk the full 26.2 miles of the marathon.

The mission of my summary was something like this…

To spend 16 weeks training for the Honolulu Marathon by working through different programs a few days a week to increase my conditioning to get me closer to physically being able to complete the 26.2 miles/42.2 kms of the marathon.

2.) Content Marketing Mission For Courageously Free Example

The marathon example is a lot easier to understand and now that it’s out of the way, this one is a bit more relevant for you to try to understand.

Our bigger content vision is to help small businesses discover their authentic voice through value based content.

Our content goal was was to create valuable content on content marketing to help you create your authentic voice online and help you create a content marketing strategy for your business.

Woah… content content content lol.

One of our target audiences is small business owners who want to create a digital presence after creating a clear strategy.

Our mission is to demystify the path to their online presence through a content marketing strategy as well as teaching, tips, tools and tutorials.

 

(TWO) Create A Plan For Your Mission

When we make a massive decision to move towards our vision through our mission we don’t know what to do next.

It can be daunting to figure out the tasks you need to do to get to where you want.

I remember working on projects in school. Often times I’d be at a standstill or I’d just go straight into implementing without even creating a plan.

I always thought that I had to be in action mode to get to where I want.

It wasn’t until recently that I realized that I actually am more effective when I start out spending a ton of time in thinking mode.

Even more recently I’ve started pulling out a blank piece of paper and started writing everything that’s in my head.

EVEN MORE RECENTLY than THAT I’ve started to do mind maps (holy smokes, this is the best thing ever. I can’t believe I only just discovered this. More on this in another post. OMG..  BEST THING EVERRRRRR).

Ok.. getting back on track.

I really do spend a ton of time thinking about what I’m going to do before acting.

I know that once I get ALL of my ideas down on paper I can sort them out.

I can add, edit or remove ideas.

From there I can continuously refine them.

I’ll eventually organize them and make a little booklet and put pretty little tabs on them like this:

 

P1 - 3 of 6 - 3 Ways To Embrace Your Vision | Courageously Free

 

Yep…

That’s an actual picture of my scribbles and their evolution.

 

(THREE) Implement Your Plan

Ta Da!!!!

That’s not really a surprise is it?

I used to skip step (TWO) and go straight to implementing.

It always led me to frustration, confusion, procrastination and eventually just giving up.

NOT ANYMORE..

Once you have a clear plan of where you want to go, the implementation is way easier.

What happens if you hit a snag in your plan?

Take a step back, revise your plan and move forward again.

A lot of times my plan needed another set of eyes, or I needed to explain it to someone to figure out what I needed to fix.

BONUS TIP – Accountability

This is a kicker.

Especially if you run a small company and ESPECIALLY if you’re running your business on your own.

You know those moments you sit at your desk with a mountain full of To Do’s on your list and you try to make excuses not to do the most important tasks?

Well… if you have no one to help keep you accountable then do you think you’ll do them?

Maybe. Maybe not.

A couple of years ago I was feeling a bit lost, even while working with my husband. You see, even though we were working together we still worked quite differently.

And to be quite frank we just needed other people to talk to.

Or.. well I needed someone to talk to.

I reached out to a friend in Australia and asked her if she was interested in being my accountability partner. Even though we weren’t in the same business together, we were very similar in some ways and understood each other’s problems.

Every week we met at the same time and talked about what we were working on and what we are doing next.

Now, when I was stuck I knew that I could bring up conversation around what I’m doing and get a bit of a nudge from her. Whether it was her telling me to get over my fears and just do it or whether she gave me ideas to head towards another direction.

Even until this day we still meet. We try our best to meet every week and are relatively consistent.

It’s really helped me get back on or stay on track, especially after having a baby.

THAT was really tough. But, thanks to my accountability partner I was able to get back on track after 3 months.

 

Conclusion

Your vision is so powerful because it gives you something to move towards.

Putting together a toolset to get you to your vision is what’s going to help you get there.

You’re not meant to really do everything alone. Find the people who will help move you forward to your success.

An accountability partner is fantastic. And hey.. maybe you’ll have to go through a few to find the right person.

What is your vision?

 

 

Content Marketing Series Topics (Click To See Topics)

Intro

Part 1: Using Your Uniqueness to Fuel the Fire For Your Content Journey

  1. How To Create Originality and Authenticity
  2. How to Use Your “Why” to Fuel You
  3. 3 Ways to Embrace Your Vision
  4. How Your Purpose is the Glue in Your Content
  5. Why Your Values and Needs Are Required To Create a Solid Foundation
  6. Posting with Purpose (intention) Part I - How to Maintain A Congruent Message

Part 2: Finding Rhythm, Flow & Ease

  1. Take the guessing game out of your “plan"
  2. Being Consistent
  3. Creating a Strategy
  4. Choosing a Channel That Works For You
  5. Posting with Purpose Part II (observation) - Looking at the Bigger Picture
  6. Choosing Topics
  7. Scheduling

Part 3: From Inspiration to Fun Action

  1. How to Move Forward When You Aren't Tech Savvy
  2. Making It Easy On Yourself - Creating Systems, leveraging tools and mentors
  3. Finding Your Confidence in Creating Content
  4. Harnessing What You Know To Provide Killer Value
  5. Posting with Purpose Part III (application) - Using Your Uniqueness to Your Advantage
  6. Seriously… What The Heck Do You Say?

Part 4: Captivating Your “Cult” Community

  1. Knowing How to Talk to Your Audience
  2. Connecting with the Audience
  3. Creating Relationships
  4. Encouraging Interaction
  5. Harnessing the Human Connection (Personally Contacting)
  6. Collaborating to Grow Exponentially

Conclusion

BONUS Topics

  1. Dealing with Haters

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